Gamecock Entertainment organizes Midnight Breakfast to give students a late-night reprieve from the stress of finals week in the form of hot and ready breakfast fare.
I began this project by referring to the retro diner theme of previous graphics. The client wanted to retain the same aesthetic but a refreshed design, centered around a logo that would be fitting for a classic American diner. It started with a sketch of a crescent moon, then bacon, eggs, and pancakes. The event was a great success, with hundreds of students in attendance, drawn in by nostalgia and the promise of good food.
